Netflix is gearing up to establish immersive, themed destinations in various cities, offering visitors a chance to dine, shop, and engage with experiences inspired by the streaming platform’s popular movies and TV shows.
According to Josh Simon, Netflix’s Vice President of Consumer Products, the company plans to launch its first two locations in the United States by 2025 and then extend its presence globally, potentially targeting cities like Tokyo, New York, and Mexico City for the rollout of Netflix House.
Simon explained the company’s intentions, stating, “We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level.”
Netflix House will represent the company’s first permanent establishment, following a series of pop-up locations they’ve experimented with in recent years. These pop-up ventures have included experiences like “The Queen’s Ball: A Bridgerton Experience,” which traveled to various cities, as well as a Netflix pop-up store at the Grove.
Netflix’s management sees this new endeavor primarily as a promotional tool for new shows and movies rather than a significant revenue source. Traditionally, media companies have relied on merchandise and other products to both promote and generate additional income from their titles.
Netflix House will offer rotating installments, featuring ticketed experiences and a range of food and beverage options, from casual to more upscale offerings. While specific details about the experiences are still in the works, Simon refrained from providing further details during the Bloomberg interview.
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