Taylor Swift’s upcoming concert film is already making waves in the box office even before its release.
Cinemark, a prominent theater chain boasting around 500 locations, has reported that “Taylor Swift: The Eras Tour” is shattering domestic presale records, with demand soaring to levels “10 times higher” than any other film they’ve released. This remarkable reaction has left everyone astounded, as Cinemark stated in a press release.
Anticipation has been steadily building for this 3-hour film, set to debut on Friday, October 13. Even during NBC’s “Sunday Night Football” broadcast, an advertisement for the movie aired, coinciding with Taylor Swift’s appearance to support her possible boyfriend, Kansas City Chiefs star Travis Kelce.
Cinemark is not the only theater chain experiencing a surge in sales due to Swift’s concert film. AMC Theaters previously announced that the “Eras Tour” movie had “shattered records for single-day advance ticket sales revenue,” raking in an impressive $26 million on the very first day of presales on August 31. Swift’s film achieved this feat within three hours of ticket availability, prompting AMC to add additional showtimes wherever possible.
Industry estimates predict that the concert film, available in IMAX and standard versions in select theaters, could gross between $100 million to $125 million in its opening weekend.
Meanwhile, superstar Beyoncé is also gearing up to release a film version of her “Renaissance World Tour” for theatrical premiere, with ticket presales commencing recently for its December 1st opening.
For theaters facing a potentially challenging fall season due to factors like the recently resolved writers’ strike and actors’ strike, the combined impact of these musical powerhouses is a welcome boon. It provides a way to fill seats in a theatrical landscape that has been feeling increasingly uncertain, even with the usual reliance on studio blockbusters.
In addition to Swift and Beyoncé, the box office has been boosted by another formidable female figure: “Barbie.” The film swiftly reached the remarkable milestone of $1 billion in global box office earnings just three weeks into its release—a feat accomplished by only a handful of films throughout history, adjusted for inflation. In the United States, it has already amassed over $630 million at the box office since its July debut. (CNN and the distributor of the “Barbie” movie, Warner Bros. Pictures, share the same parent company.)
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